Which Anti Aging Skin Care Treatments Will Make You Look Younger?

The natural process of aging influences everyone. Sometimes it seems like wrinkles sneak up on us while we sleep, then leave us to wonder where those fine lines come from, when we never noticed them before. However, once we do a closer inspection of our skin we find that there are crows feet creeping around our eyes while laugh lines entertain the area around our mouth. All of these are indeed the signs of aging.However, it is possible to dip into a fountain of youth while slowing down the aging process with the daily use of an anti aging skincare treatment. Of course, before beginning a new anti-aging skin care treatment, you should feel free to visit product review web sites to learn more.It is essential to understand the different factors that can cause our skin to age, before we enter into the effects of anti aging skin care treatments. Exposure to the sun without proper protection is the primary cause of premature aging of the skin. You should really wear exposure to the sun without protection when exposed to the harmful rays of the sun.Washing your face with tap water is the second cause of aging, since washing too often will remove the required moisture and natural oils from your skin. Keep in mind that the use of chlorinated tap water causes damage by oxidation of the skin pores of the facial tissue.Skin care experts, agree that smoking causes premature aging of the skin, while giving the skin an unflattering sallow appearance. Nicotine is a culprit of reversing any anti aging routine, more so than by any other means.

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To prevent the appearance of wrinkles and crows feet around your eyes you should always wear sunglasses while outside. The very best sunglasses are those that offer UVA and UVB protection.If you use warm water while showering this will also help to reduce the signs of aging, as warm water does not over dry your skin, and then rinse with cold water to close your pores. Following these tips will help reduce aging, however, when your age does begin to show, you can be comforted in knowing that there are many excellent products available.Revitol Anti-Aging Solution is a very popular product, which reduces fine lines and wrinkles and revitalizes your skin. You can wake up every morning to a healthy, glowing and younger appearance. Daily use of a product like this will clear the dark circles under your eyes while stimulating the renewal of skin cells as it restores elasticity and hydrates sagging skin, which produces a healthy color to the skin as it also prevents internal and external influences of aging.HMS Royal Gold Serum is another great anti-aging skin care treatment, as it is considered the most effective product for moisturizing available today. Royal Gold Serum is described as a magic skin potion that comes with a money back guarantee.All other body and facial moisturizers are richly enhanced by the use of Royal Gold Serum. The best results come from using any other type of body or facial moisturizer with Royal Gold Serum. You will enjoy moist, supple and smooth skin that is the essence of the vitality of youth, whether during the summer or winter. It aids in regaining a youthful appearance while reducing the signs of aging. You will find each time you gaze in the mirror a noticeable difference in your skin. It is a long term treatment as the product offers you long term results.Neutrogena has a newly created anti-aging skin care treatment line. Their new line includes anti-aging miracles such as moisturizers, cleansers and other treatments. These treatments are sure to make your skin cells rejoice in rejuvenation, while crows feet flee the area.The Anti-Oxidant Age Reverse product line is one that stands above the rest, as it is designed to diminish the signs of aging. This product eliminates wrinkles, refines your skin tone while giving you a glowing appearance of youth, only after one use.An excellent brand that is recognized the world over is Estee Lauder. Beauty is the will to be beautiful. Is the philosophy of this successful company.The Estee Lauder Re-Nutriv product offers users results that cause them to become overwhelmed. Signs of aging are easily faded away by the use of this ultimate lifting serum. Re-Nutriv is a product that blends ingredients that are rare while it delivers exceptional results seen in no other anti-aging skin care product. This type of performance blends harmoniously with indefinable elegance.When choosing the best anti-aging skin care treatment for your needs, follow these tips:

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Determine your skin type. For instance, oily skin is prone to breakouts so there is no need for an anti-aging skin care treatment that is ultra-moisturizing. It can over hydrate your skin, causing the pores to become clogged.Keep in mind what type of results you want from an anti-aging treatment. For example, when you wish to reduce the signs of dry skin, crows feet or dark circles, you would do best to select a product designed especially for reaching these particular results.Always keep a skin care journal when trying out several different types of anti-wrinkle skin care treatments. With the recorded results in hand, you can accurately choose the best yielding product.You can check out the reviews of many skin care products. This is one informative means of gathering information about a perfect anti-aging skin care treatment routine for your skin type as well as your lifestyle.A daily anti-aging skin care cream works best when you get plenty of daily exercise and eat right, as this will promote the best results.As we all know, that exercise and a healthy diet work well as an anti-aging remedy. When you find dry skin, laugh lines or crows feet, feel confident that there are an anti-aging skin care products that will reduce the signs of aging. Soon you will find a younger looking, more radiant, and healthy face looking back at you from your mirror.

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Estate Jewelry is Ready For Teen Fashions

If you’ve ever gone shopping with a teenage girl you know that teenagers can be a very picky bunch! Their physical and mental growth has them experimenting with all kinds of fashion items to improve their image and their look. Teenage girls have a fashion statement to make too! And estate jewelry is ready for teen fashions!

A teen’s fashion statement which includes both clothing and jewelry plays a role in their identity, how they fit, how they feel, how they blend. It has a big role on their self esteem during those developmental years. And moms and dads they don’t want your input! This is a time of discovery and you can be guaranteed if you like it they’ll toss the idea out the door in ten seconds or less. But that doesn’t mean you can’t subtly steer them. Estate jewelry and fashion jewelry are affordable choices that can work well for teens. So just gently lead them in the right direction and let them make their own discoveries.

Teen girls are busy picking up clues and tips from their favorite celebrities. The celebrities that teenagers watch in their favorite music videos, movies or television show greatly influence what a teen girl will see as fashion and trendy jewelry. And these days more and more of the celebrities are choosing estate jewelry because it is unique and does make a statement of individuality. So don’t be surprised if you teen finds estate jewelry attractive.

These days we hear allot about hip hop jewelry trends and we see plenty of bling bling replicas on the market. Manufacturers have replaced the real diamonds and gems worn by the celebrities with cheaper stones and metals so that teen girls can have jewelry that looks much like their favorite stars but at a much more affordable price.

Pierced and non pierced body jewelry has also grown in popularity. Teen girls are using it to make their fashion statement. The good news is that there’s a great selection available at an affordable price so mom and dad won’t go broke.

Friendship bracelets hit the streets about 10 years ago and they continue to grow in popularity being one of the hottest jewelry fads for teens. Friends exchange these friendship bracelets and wear them all the time. There style can be of the most basic twist or more elaborate with beads and sparkling faux gems.
Beaded jewelry is also very popular. Teens love the big and bold look of large beads and love to mix them up adding color and flare to their wardrobe. Estate jewelry is perfect for picking up a terrific mix of beaded jewelry for a very low price. And the girls love it because it is different and unique unlike the modern stuff found on the shelves. And because their favorite Celebs are choosing it, it becomes an option for them as well.

Another teen fad between friends is a necklace that’s similar worn by all members of the group. This identifies them as their own little clique. Their necklaces may have pendants or rings attached or just be plain.

Fashion rings are also very big with teens. Good news is you can buy estate jewelry rings and fashion rings for as little as $5.00. Your teenager will love them, wear them, break them, and forget about them and you’ll know they got their moneys worth.

The teen years are a time of growth and becoming independent so let your teen girls wings open and let her experiment with her fashion style. Remember you did it too many years ago. And remember to let your teenager know there are many options when it comes to jewelry. Estate jewelry is one of the most sought after jewelry by celebrities and if your teen is like most teens what the stars wear they want to wear.

Accessorize with Halloween Jewelry

For many people, the holidays are some of the best times of the year. They often mean a chance to take a little time off of work, gather the family together, decorate, and basically just have fun. Having fun and happy times make the day to day drudgery of the everyday that much more bearable.

Of course, some people dive into the holidays a little harder than others. And everyone has their own personal favorite – some like Christmas with the lights and the gifts, others Easter with cuddly bunnies and chocolate eggs, and then there is Halloween, with scary costumes and more candy than you know what to do with. And for those who dive whole heartedly into the holidays, accessories are just a part of the celebration.

A new trend

Wearing holiday jewelry is a newer trend. Starting with Christmas, it has now spread to the other holidays as well. So while you can have candy canes, nativity scenes, and packages in December, there are other things that you can wear throughout the year to celebrate the other holidays as well. Bunnies and crosses for Easter, snowflakes and snowmen for winter, menorahs for Hanukkah, and flags four the Fourth of July and Memorial Day are all popular additions to holiday accessories.

How you can accessorize for Halloween

While Christmas might still hold the lead for holiday accessories, Halloween is a close second. You can now choose anything from little ghosts, witches, pumpkins, black cats, spiders and more. And these Halloween icons can be found on earrings, pendants, bracelets, and other jewelry items so that you can mix and match your favorites into your everyday wardrobe.

Why do it?

You might wonder what would possess someone to don a pair of skeleton earrings during the month of October, or sport a brooch shaped like a black cat with glowing red eyes. However, it is an easy way for you to celebrate the holiday that you love without being obnoxious about it.

Take, for instance, the average office situation. Chances are, there is probably a dress code that you have to follow involving wearing business attire. So unless your office takes a casual day and allows you to dress up, wearing the clown, monkey, or witch costume to work on Halloween is probably going to be considered inappropriate. However, most bosses will not say anything about a tastefully chosen jack-o-lantern lapel pin or earrings shaped like black cats. So it can be a discrete way to observe the holiday without putting your job at risk.

Halloween accessories can also be that finishing touch that you need to your costume. For instance, what glamorous witch would you be without some flashy bat earrings or a large spider ring to complete your look? Halloween jewelry will add that finishing touch.

If you are looking for a fun, and possibly discrete, way to observe Halloween, or any of your other favorite holidays, choosing some holiday jewelry can be a fun way to do it.

Celebrities and their Diamond Engagement Rings

What better way to show the world that you are in love than by the act of giving and receiving a diamond engagement ring? With many actresses and other famous women sporting bigger and sparklier diamond rings, celebrity engagements have become a delight for the jewelry lover. The size of the diamond is not necessarily the key as to what makes some of these rings so famous and recognizable, rather it seems to be a combination of the engagement ring itself and the famous lady it is associated with.

The history of diamond engagement rings

Maximillan I of Austria gave the first diamond engagement ring on record to Mary of Burgundy in 1477. He had the ring commissioned to unite their two houses and make their marriage a unifying symbol to the country.

The smallest diamond engagement ring ever made was given to Princess Mary who was married by proxy to the Dauphin of France in the year 1518. Princess Mary was two years old at the time.

Throughout history diamond engagement rings have become larger, more elaborate, and have included a wide variety of other jewels and metals. Diamond engagement rings settings can be made of silver, platinum, white or yellow gold or a mixture of these elements.

Famous ladies and their engagement rings

Celebrities and other famous people influence the look and style of many aspects in fashion and also set trends. Diamond engagement rings are no exception to this rule. The following is a partial list of the famous ladies and their equally famous engagement rings:

Royalty:

  • Queen Elizabeth II received an engagement ring from Prince Phillip that was made from diamonds from his mother’s tiara.
  • Grace Kelly was given a 12 carat emerald-cut diamond engagement ring from Prince Rainier.
  • Lady Diana was engaged with a ring made of an 18 carat blue oval sapphire that was circled by fourteen diamonds.

Actresses:

  • Elizabeth Taylor was engaged to her third husband, Michael Todd, with an emerald cut diamond that weighed almost 30 carats. However, she is more known for her other pieces of jewelry, one more striking than the other: the 39 carat Krupp diamond, the 69.42 carat pear-shaped Taylor-Burton diamond and the 17th century heart-shaped Taj Mahal diamond.
  • Priscilla was engaged to Elvis with a 3.5 carat diamond engagement ring that was circled by another 21 smaller diamonds and diamond chips.
  • Sharon Stone was given a three diamond, 3 1/2 carat emerald-cut diamond engagement ring by Phil Bronstien.
  • Catherine Zeta-Jones’ promise to Michael Douglas was finalized with a 10 carat antique marquise diamond estimated at amost $2 million.
  • Joan Collins got a heart-shaped diamond ring in a nineteenth-century setting from husband Percy Gibson.

Pop stars:

  • Madonna received from Guy Ritchie an antique Edwardian three-stone diamond ring with a decorative platinum band. The Neil Lane ring was supposed to represent their family: mother, father and son Rocco.
  • In the case of Toni Braxton, drummer Keri Lewis designed a stunning 4.5 three-stone diamond ring with an oval-shaped center stone and 2 heart-shaped diamonds on the sides.
  • Paris Hilton, even though not a pop star but a diva anyway, received 2 diamond engagement rings from billionaire Paris Latsis, a $5 million 24 carat canary diamond ring and a $2.1 million 15 carat white diamond ring.
  • Britney Spears has two engagement rings also: one that she bought for herself before the wedding, a $40,000 4 carat cushion-cut diamond ring with a platinum pave setting, and one that she received 9 month after the marriage from husband Kevin Federline.
  • Christina Aguilera became engaged to Jordan Bratman after he presented a $54,000 20-carat diamond engagement ring designed by jeweler Stephen Webster.
  • Whitney Houston sports a stunning 4 carat oval-shaped center stone with trillions on the sides which she received from Bobby Brown.

Replica diamond engagement rings

Of course there is the very famous pink diamond ring that Ben Affleck gave to Jennifer Lopez. This 6 carat radiant shaped pink diamond quickly caught the attention of the public and has become a highly sought after replica. It is completed with a platinum band as well as three baguette white diamonds on each side. The pink diamond engagement ring is reported to have been purchased for $1.2 million in 2002. The ring, while easily identified is also very feminine and modern looking.

Replicas of the famous pink diamond ring are now available for a moderate price. The cost of the replicas depends on the quality of the stones and the materials used in reproducing the pink diamond engagement ring.

Some replicas are styled as more antique diamond engagement rings. These rings have an everlasting quality and symbolize tradition and heritage. The recent engagement of Camilla Parker Bowles in February of 2005 featured such an antique engagement ring. The platinum ring has an emerald-cut center diamond with three diamond baguettes on each side. This ring originally belonged to the Queen Mother and is believed to be valued at over $1 million.

Since few people can afford the original item, there will always be a market for replicas of these one of a kind diamond engagement rings. The quality of the replicas varies, as does the price. It is important to note that the styles of diamond engagement rings that are popular with celebrities will soon become the styles that are sought after by the not quite so rich and famous.

Baby Jewelry: Infant Fashion as Keepsake

Matching jewelry for mommy and baby is always a cute touch, and it can be a keepsake for when the baby is all grown up. The sentimental value that comes with baby jewelry cannot be measured. Sometimes certain items of jewelry come with memories; like this bracelet one was bought right after little Sarah took her first steps, or this pendant was bought soon before Davey started to say his first words.

When we say “baby jewelry,” we usually mean bracelets: the safest item of adornment for infants. Many baby bracelets come with letter-blocks that spell out the baby’s name. These may well be a baby’s first opportunity to learn how to read! Some baby bracelets also double as toys, and some charms come with rattles and colorful beads that could easily endear them to the infant.

We may admit that baby jewelry is cute and fun to use, but some mothers are concerned: won’t jewelry be too dangerous to hold so close to the baby? Teething babies will tend to want to bite into their bracelets, or put them in their mouths — and won’t the baby swallow the charms, the item itself, or bits of it that may come off? Also, won’t silver, gold, and certain plastics be bad for the baby’s skin?

Baby jewelry is necessarily hypoallergenic, to keep from irritating a baby’s supremely delicate skin. The charms that come with baby jewelry are usually tightly woven in, so there is no danger of falling off or apart even if the baby is teething. Infant jewelry also has safe clasps. Pin latches or sharp clasps are definitely a no-no.

Toddlers, who are more capable of appreciating body accessories, may in fact enjoy sporting jewelry, especially ones they can play with and show off to other toddlers. Mom and Dad can have their toddler pick out his or her own bracelet. After all, babies and toddlers appreciate bright, sparkling and fun stuff that are visually stimulating and attractive. Baby jewelry is something they can enjoy, and it will be a reminder of that time that passes all too quickly.

A Woman’s New Best Friend

Imagine walking into a restaurant and having all eyes on you. Like most women, I love attention, but recently I got more attention and compliments than I knew how to handle.

During a casual dinner with friends, my sparkling white gold two-carat Moissanite earrings stole the show.

One dinner companion whispered, “Those are the most beautiful diamond earrings I’ve ever seen.” I explained they weren’t diamonds but a new jewel: Moissanite.

Before I knew it, I was the talk of the table. People had questions and comments like “What is Moissanite?” “They’re so brilliant, they must have cost a fortune!” “Are they rare?” and “I have to have them.”

Well ladies, if you want to know my secret, read on.

Moissanite is giving women the opportunity to own quality, eye-catching jewelry at affordable prices.

What is the story behind this jewel? In 1893, Dr. Henri Moissan, a Nobel Prize-winning scientist began studying fragments of a 50,000-year-old meteorite. In these fragments, Moissan believed he discovered diamonds from space possessing superior fire and brilliance. After extensive research, it was concluded that Moissan discovered a new mineral. In 1905, it was named Moissanite in his honor.

During the late 1980s, inspired by Moissan’s discovery and by the fact that natural Moissanite is incredibly rare, Charles & Colvard (Nasdaq: CTHR) developed a proprietary process for producing large crystals of Moissanite.

By 1995, Charles & Colvard were the sole source for Moissanite jewels, possessing two worldwide patents.

“Moissanite’s superior diamond-like appearance is incredible,” said Nat Hyman, president of Landau, the nation’s largest accessory boutique with more than 70 stores. “The customer is getting so much more for the money.”

“But once they leave the store, are they going to tell even their best friends?” asked Nick Baxevane, also of Landau. “Moissanite looks like what a beautiful diamond should look like, so what they tell their friends is their decision. They can have the million dollar look without the million dollar price tag.”

Moissanite is available at Landau nationwide in upscale malls, hotels, casinos and airports.

Alexandrite jewelry makes a perfect gift

When you must make a valuable gift to your girlfriend or future wife the most appropriate one will consist of alexandrite jewelry. Natural alexandrite is the gemstone used to make veritable alexandrite jewelry. In this article you can find details about the many qualities of alexandrite jewelry so you can be sure your gift is a special one.

What makes a natural alexandrite special from the other gemstones is its color changing property. The color of this gemstone is emerald-green in a natural or phosphorescent light and red or purple in incandescent light. Natural alexandrite is not the only stone that changes its color depending on different light sources. However this gemstone has the most radical changes. Therefore one can see why alexandrite jewelry is such a special gift.

There are 3 categories of color change:
-Top -> in this category one can find the natural alexandrite which changes the color up to 90%-100%.
-Medium -> this second category has natural alexandrite that changes the color up to 70%-80%
-Slight -> and finally there is the alexandrite jewelry with 30%-69% color change.
Because of its property to change color, natural alexandrite is very appreciated between jewelers, investors and eccentrics.

Rusia is the country where this gemstone was discovered, near to Ekaterinburg in 1830 and the name alexandrite comes from the Alexander II. The excavations for natural alexandrite were started in the Ural Mountains. This place was the most important one from which the natural alexandrite reached the Russian jewelers.
A lot of people do business with alexandrite. Randy G. Lander is one of them. She developed a passion for this gemstone and started making alexandrite jewelry in 1994. She continues the tradition of trading like her ancestors, the Khazars. The Khazars from which she descends used to trade jewelry with many countries using medieval well-known trade routes. This is why Randy G. Lander is the most suitable person to give advice when buying alexandrite jewelry.
There were many beliefs in the past regarding the therapeutic and magical powers of natural alexandrite. Some doctors used it to heal diseases and this is the reason why alexandrite jewelry used to be very popular. There was also the idea that the possessor of a natural alexandrite would only have good luck. Due to these myths and legends, the interest for alexandrite jewelry grew, but it also led to the creation of many forgeries. The best-made imitations of natural alexandrite are produced in special high-tech laboratories in Russia. The jewels made with artificial alexandrite are less expensive and can be bought by anyone.

There are ways to verify the authenticity of a natural alexandrite, but it is better if one lets a competent gemologist do this job. He will not scratch or deteriorate the reflective surface of the gemstone (as a client should in order to determine whether it is natural or not). The gemstone will be analyzed under magnification for certain patterns, inclusions, black spots, color and this process will only take a few minutes. This way you can avoid buying a fake alexandrite (like crysoberyl ) at the price of a natural one.

When buying such a gift for your girlfriend or wife, please take time to consider the qualities of alexandrite jewelry. Just imagine and see how irresistible the idea of having a rare and valuable jewel on the hand or neck of your loved one is. A perfect jewel is certainly the way to make a perfect gift.

Authentic watches – more than telling time, discovering luxury

If you are interested in finding a luxurious watch, then the Internet is indeed a good place to start searching. Reputable companies have started to offer their services online, selling some of the most famous and unique timepieces for enthusiastic buyers. Complicated mechanical watches are their favorite and it’s impossible not to be attracted by the array of names presented in front of your eyes, including Audemars Piguet, Patek Philippe, Breguet and many others. Quality and exceptional customer service come together to serve you with everything you need. You can always contact these specialists and request a special timepiece, or enjoy their service when you intend to sell a watch.

Audemars Piguet is definitely one of the most reputed names of the watch industry. A trademark of quality, this brand offers only the best and is impressive through every detail. Genuine Audemars Piguet watches can now be found online, including the Royal Oak Offshore Team Alinghi Chronograph Pink gold watch. What is so special about this watch? Everything. You have the case material and the buckle made from 18 kt pink gold, automatic movements and sapphire glass. Never worn, this authentic wristwatch is waterproof (100 m), has Arabic dial numerals and impresses with the following complications: chronograph and minute register. You will certainly be pleased with the luminescent hands and screw-down crown. The Audemars Piguet watch has engraved a special inscription of the Royal Oak Offshore Alinghi team. Inquire, compare and order. It’s that simple.

Under the same brand you can find another interesting model, the Audemars Piguet Rubens Barrichello timepiece. Titanium case, stick markers as dial numbers and leather bracelet represent three of the many great features of this genuine wristwatch. You can view photos online and read more information, depending on the timepieces you are interested in. And if you are looking for authentic timepieces, then you can always count on Officine Panerai to measure up to your expectations. The Luminor Marina watch, part of this collection, has a case made from PVD and manual movements. The buckle material is stainless steel, the watch being waterproof for 300 m. Produced in a limited edition, the Officine Panerai Luminor Marina is perfect for those who have a passion for diving. Each watch is accompanied by a box and a warranty card. With this watch, you will certainly enjoy the glass made from sapphire, the black dial and the luminous Arabic numerals. The shock absorber is a particular quality.

It’s not hard to recognize a genuine watch when you see one. With the Patek Philippe watches advertised online, you get timepieces made from 18 kt white gold, with perpetual calendar chronograph and silver dial. The bracelet on these watches is crocodile skin and among complications we have to mention the moonphase feature. Breguet comes out strong, with a unique, limited-edition watch made for the 250th anniversary. Yellow gold case material, roman numerals and bracelet made from crocodile skin. It’s impossible not to like it, especially when you notice the Breguet medallion (1747-1997).

Finding Good Gold Jewelry

There is one item that women and the rest of the public find fashionable regardless of what the recent craze or fad is. Women across history have worn it to enhance their natural beauty, or as a vital complement to what they are wearing. Through the centuries, women have appreciated the capabilities of gold jewelry in turning heads, or in expressing a certain status.

A person’s love for jewelry is apparent now as it was a thousand years ago. Jewelry has been traded for and bought countless times in the past, and as mentioned, it has never gone out of style. The actual process of purchasing jewelry is a little bit more confusing that buying regular items. People have the tendency of purchasing jewelry without going beyond knowing the fact that it would look good on them when they buy it. It does pay off to know a little bit more about jewelry.

You may instantly relate gold to jewelry. Although it is used for many other purposes, it is almost always associated to jewelry. In this industry, gold is actually defined as pure, 24 karat gold. In this pure form, gold is soft and delicate. Usually, jewelers would integrate other precious metals into 24 karat gold to make the final product a more durable piece of jewelry.

The integration of other metals into 24 karat gold has some visually appealing effects as well. Jewelers add nickel into pure gold to make white gold. They add a small amount of copper into pure gold too, and this results in a more feminine, pink tint. Adding predetermined amounts of silver can also give gold a greenish tint.

The rule there is, if a piece of jewelry has a lower karat quality, it has higher durability since it is harder. Check the color to have an idea of what was mixed into the gold. You can ask a vendor regarding the karat quality of his or her wares, but if you have a chance, try looking for any markings regarding this property. Many prominent jewelry companies would place a products karat quality on it. You should see a trademark accompanying the karat quality; if you don’t, you might want to consider looking for another piece of jewelry.

Do not confuse gold jewelry with gold-plated jewelry. As the name implies, this usually composes of a metal of lesser value plated or covered with gold through mechanical bonding or through electroplating. Genuine gold jewelry should include an indication or an accompanying marking of its karat quality.

It is normal for people to wear gold-plated jewelry occasionally, leaving the higher-priced pieces for special events. This is because gold plated jewelry is lighter than their purer counterparts. However, if you plan on buying a piece of gold-plated jewelry, remember that the layer of gold will eventually wear off sooner or later, depending on the quality and thickness of the gold plate. Since gold is held with such high regard, one should know these things before making a gold jewelry purchase.

Buying Diamonds: Selecting the Best Company

Diamond shoppers today have more choices than ever on where to buy their diamond engagement ring, diamond earrings and other diamond jewelry items. However, with greater selections come bigger potential risks and rewards. You need to do your homework and understand how to select the best company for your diamond purchase.

The retail diamond market is comprised of three broad categories of diamond sources; jewelry stores, ecommerce diamond companies and diamond brokers.

Jewelry Stores
Until recent years, jewelry stores were the only option for most diamond shoppers. This was especially true for smaller towns and rural areas. These stores had a monopoly, much like Ma Bell with the phone systems during most of the 20th century. Jewelry stores were the only game in town and could set their prices at whatever markup they wanted.

Jewelry stores depend on impulse buying so they focus on having a selection to pick from, name recognition through extensive advertising, and being convenient so shoppers can walk in and make a purchase with no education or knowledge of the product. If it looks nice to an impulse buyer, they will pull out the credit card and have it gift-wrapped. To attract the impulse buyer, jewelers built elaborate stores with polished marble floors, expensive display cases, and lighting that makes everything in the store sparkle.

To pay for the stores, the decorations and all the expensive advertising, jewelry stores must maintain high markups on the items they sell. The more expensive stores have bigger inventory, higher rent and more advertising, which dictates the higher markup necessary to pay for all that overhead.

E-Commerce Diamond Retailers
The online shopping cart of hundreds of jewelry retailers has been one of the big growth areas for e-commerce. Shoppers can shop from the convenience of their home or work computer, look at the pictures of thousands of jewelry items online and place their order without ever talking to a human. E-commerce diamond retailers provide a list of diamonds owned by groups of wholesalers and let the shopper pick the diamond they want based on the specifications in the list. The shopper pays for the diamond in advance and then the wholesaler or the retailer ships the diamond to the consumer.

The online jewelry retailers offer the advantage of much greater selection than you can find in a jewelry store and the ability to ship the items all over the country, which provides greater options for shoppers in small towns and rural areas. Due to low overhead costs, online jewelers can provide lower prices than most jewelry stores. The disadvantage of the online jeweler is that there are few safeguards in place to keep the consumer from making a mistake. Picking the least expensive diamond from a list of options often means there is something less desirable about the diamond. Without an expert adviser to help, the consumer is mostly on their own to make their selection.

Diamond Brokers
There is a third type of diamond retailer, the diamond broker, that differs from the jewelry store or e-commerce retailer. Like most e-commerce retailers, brokers do not own inventory and have low overhead, but they differ in that they work as diamond consultants for the shopper to find the best diamonds meeting the consumer’s requirements.

To attract new clients, diamond brokers rely on word of mouth advertising. They typically have a website focused on online education and shopping advice instead of a list of inventory and the online shopping cart. Diamond brokers work with their client to find the best diamond on the wholesale market and present it to the client in the broker’s office or ship the diamond to the client to examine before they purchase. The result of the lower overhead and personal consultant service is that clients usually get a better diamond at a lower price than with jewelry stores or online retailers.

To determine which company is going to be the best supplier for your diamonds, know what retailer characteristics are most important to you then ask many questions. Be sure the company you select is going to be able to provide the personalized service, expert advice, high quality diamonds and low prices you deserve.