The sales funnel on an eCommerce website design is rather long, starting with the moment a potential customer accesses the website and finally ending when he completes the payment for a product or service. But, the real challenge is on the way, because as a business owner, you’ll have to keep the client engaged throughout his entire journey, avoiding the abandonment of the shopping cart before closing the sale. You should know that there are several extensions for Magento and Magento development company that will help you in keeping the client interested through each stage of the sales funnel, increasing the chances to close a deal.
How to keep a visitor hooked from the moment he accesses your site’s homepage? You can grab his interest by showcasing an offer of products that is created for his particular needs and preferences. For this, you may be interested in Customer Specific Products, which is an extension that will allow you to control what a visitor sees on your eCommerce website. Still, if you want your site’s visitors to access the entire range of products you offer, you may want to help them find what interests them faster, through Elastic Search, an extension that provides a faster and more accurate search experience. Or you can hire Magento development services providers for the best results and solution.
2. Category browsing
It would be ideal for all visitors to know what they are looking for, but this is far from being a reality. Many of your site’s visitors do not know what they need, so you will have to lend them a helping hand hence your eCommerce website design must be attractive and give them what they are looking for. Allow your visitors to filter your product offer based on various attributes, like color, style, size, price range, and others, with the help of 2 Layered Navigation extension.
3. Exciting pages for your products
So, let’s say that the visitor finally found a product that represents the object of his interest. For this, he will access the product’s page. In order to keep him hooked and convince him that the product is an excellent choice, you need to create the product’s page in a way that will present the product as being outstanding. Use the Magento Product Video extension to add videos to your product’s description, regardless if you are using YouTube or Vimeo. Also, you can use Magic Zoom Plus to help potential clients see close-up details of the product and Color Swatch, to allow them to see the product in a variety of colors if they are available this way.
4. The checkout process
Unfortunately, when the checkout step begins this is when almost half of the abandonment occurs. How to keep this from happening? Create a checkout process that is easy and does not contain any distraction elements. Just allow your client to pay for the products he bought nice and simple. There are several extensions for this part, like Checkout Suite, One Step Checkout, or Page checkout, which will shorten the checkout process. Also, it would be great to use Dimensional Shipping as well, to allow your potential clients to check the shipping costs of their packages at checkout, eliminating any unpleasant surprises.
5. The final step
At this point, you should already enjoy a new order placed successfully by one of your clients. But, there are still things you can do to make sure that will increase the profits of your business. You can use extensions like Refer a Friend Program, which will offer various benefits to a client that recommends your brand to a friend, Reward Points, again for earning various benefits and Follow Up Email, which will enable you to find the customer’s opinion, satisfaction, and other valuable data.